LoveGeist 2011-2012: London

The LoveGeist survey 2011-2012 has revealed that 36% of London adults are single.
By far the most go-getting region of the 8 included in the study, London singles score themselves 3.24 out of 5 in terms of how ambitious they consider themselves to be. Singles in London also ranked the importance on their partner having a good body or appearance higher than any other region.
Out of the singles surveyed, Londoners are seemingly the most career orientated, according to the stats. 45% said that their career is a top priority, compared to only 33% of singles in Merseyside.

When asked about their top three life priorities, 61% of London singles surveyed said improving their finances was a focus, making it the most common priority. Financial stability seems to be a recurring theme for Londoners, with 25% of singles in the capital stating it was one of the three most important factors about being in a relationship – more than any other region in the study.