LoveGeist 2012-2013: Tyne & Wear

Opposites…don’t attract?

Our LoveGeist 2012-13 survey shows that singles* in Tyne & Wear are particularly keen on finding a partner who has similar tastes to them. 34% say it is important to form a relationship with someone with a similar taste in music (34%), as well as films (38%) and books (24%). The latter two are more important to singles* in Tyne & Wear than any other region of the UK. 52% also say that having ‘the same attitude to pets as me’ is important.

Dating extravagantly

If you’re looking for a great date idea for Tyne & Wear, we can tell you that 60% of singles would like to do something adventurous or unusual on a Valentine’s Day, and 67% of them mentioned a ‘boat trip’ as a date idea. Singles* here do not shy away from splashing the cash on a first date either. Spend on preparing for a first date is up 9% from 2011, and spend on a first date is up 6% to an average of £40.56.