The LoveGeist results (2012-2013) revealed what people in London, the West Midlands, Greater Manchester, Merseyside, South Yorkshire, West Yorkshire, Tyne & Wear and Edinburgh & Glasgow thought about dating.


The LoveGeist Report 2012-2013’s LoveGeist research shed light on the complex minefield of the post-date text, revealing that Britain’s singles spend an average of 14 and a half minutes crafting each message to perfection*. A preview from the first wave of the research shows that this is time well-spent, as almost a third (29%) of singles** surveyed admitted that they would be put off a potential partner based on the content of their post-date text.

The biggest text turn-off was bad spelling, closely followed by abbreviations (such as gr8 and l8r) and then acronyms such as LOL, ROFL or LMAO. “Double texting” (not waiting for a reply before sending another text), one word messages and using smiley faces were all also cited as major faux pas for the discerning dater.

The research also showed that single men are 60% more likely than women to get a friend to check their post-date texts before sending them*. The burden of post-date ‘textiquette’ is borne mainly by men, with over half of the single women surveyed (52%) saying that the first text after a first date is the responsibility of their date**. In fact only 16% of women believe they should take it upon themselves to send the first message.

Since it was first launched in 2009,’s definitive annual LoveGeist research has tracked the nation’s changing attitudes towards dating and relationships, taking into account the views and attitudes of over 200,000 people.’s resident relationship expert, Kate Taylor, comments: “In recent years the way we use technology to communicate after a date has made the post-date follow-up more important than ever. Not only do you now need to perform well on the date itself, if your follow-up message isn’t up to scratch, then you might be out of contention for a second meeting.”

Taylor adds: “Last year’s LoveGeist discovered that one of the best-known rules of modern dating, waiting three days before getting back in touch after a date, was a thing of the past, and this year’s research has again shown how technology is changing how we connect and date. The advent of online dating, email and texting has meant that written communication is now more important than ever in impressing a potential partner, which is great news for those who like to put that extra effort into securing a second date.”