Start something real

We live in a world where it has never been tougher to stay true to ourselves… and to others. Fake news is now a fact of life we deal with every day. Social media pushes us to display distorted and filtered versions of ourselves: a constant quest where however many “likes” we get, it’s never enough. “Flawless” is the new standard – and we’re changing our behaviour to match.

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Singles are under more pressure than ever

Fakeness affects all our interactions, including online dating. The rise of “easy to use” dating apps has transformed romance into a game: Catch them all, or play again. Egos are boosted by likes and winks, while profiles are displayed like products in a supermarket. We’re used to binge consumption; now too many of us are binge dating.
No wonder 57% of single women find modern dating exhausting*!
“58% of single feel there are a lot of people who lie about their intentions or about who they are”*
“37% feel there are a lot of people who don’t want to commit”*

Match is determined to continue to fight for real connections

Many singles are looking for more than a swipe on a picture and “you got a Match” notifications. They’re looking for a deeper connection than just a “hello”.

“34% of singles want to engage in meaningful relationship”*

At Match, we want to help singles show their true personalities. Not simply through data like their height, hair colour or age, or the boxes they tick. We encourage singles to describe themselves in their own words, showing specific details of their personality. And we know not everyone is a writer! Our coach Lara will give you all the help you need to let your true self shine through your words.

“70% engage into conversation even if don’t like picture”*

At Match, we don’t believe singles should tolerate the disrespectful comments and conversations that are far too common online. Instead, we want to promote high quality, friendly connections. Women are empowered to reward singles who show respectful behaviour thanks to the Match Badge, so their profiles rise up the rankings. People with the Match Badge receive, on average, 15% more messages**.

Like our singles, Match isn’t about playing games. That’s why we created our real-life events where everyone is single, and our hosts make it easy to break the ice. We organize events around music, food, coaching, charity and much more – there’s something for everyone. What’s more, they work: +/- 40% of attendees tell us they met someone they want to stay in touch with at our Events ***

Looking for someone special takes more than swiping random profiles. Singles searching for love need the right tools. Match members can select the people they really want to meet, based on detailed criteria they’ve set up themselves.

But our most important asset is committed singles ready for real stories.
Match isn’t a free dating service. Our subscription is a commitment in itself. We believe our singles are truly committed to – and involved in – their search for love. They know why they are here.

We know this isn’t news. But we also know that it isn’t fake. And it’s the only way online dating can do its job: helping people meet people to start real stories.

Match. Start Something Real.




*Source LoveConnection Nov. 2018 – Research conducted by Kantar TNS on the behalf of Meetic in Europe among singles aged 18 to 65 yo.

** Internal Data –Meetic Europe 2018

*** Internal survey Jan-December 2018 37% of participants at Match Events answered yes to“I met someone I want to stay in touch with”