With the choice of free dating sites available online, it’s natural to ask yourself: ‘why pay for online dating?’

The answer is simple – investment. By choosing a paid-for dating or relationship service, you’re acknowledging that you are ready to invest in your future and meet like-minded people who want the same things you do. Of all the things worth investing in, finding the ideal partner is high on the list for most people, and parting with a small amount of money can make all the difference to your online dating experience.

If you’re serious about finding a partner, and want a high-quality service, joining a paid-for site like match.com or matchaffinity.com is a no-brainer. Members that have paid a fee to join an online dating community are more committed to their search and more proactive in their approach than members of free dating sites who often have a more casual attitude. After all – do you really want to date someone who doesn’t feel that buying a monthly subscription (which is only the cost of a dinner out), is really worth it?

Sites like match.com and matchaffinity.com are a great way to get started as you can set up a profile by following a few simple steps, and get to know the basic on-site services before you decide which subscription package is right for you.

But these aren’t the only reasons why paying for an online dating site will put you a cut above people using free sites. Here are some more good reasons why you should pay for online dating…

1. Investment = innovation

Free dating sites do not have the resources to invest heavily in the latest tools and innovations. If you choose to pay for an online dating site on the other hand, you will benefit from cutting edge services which can help you stand out from the crowd. Smart design, clever navigation and great search tools enhance the user experience and make getting to know your potential dates both efficient and enjoyable.

2. Safety and security

By paying for your match.com or matchaffinity.com membership you will have the assurance that the content on the sites is checked for quality purposes. As a subscriber you will also have your own dedicated email inbox. This means you can chat safely and privately, only giving out personal information if, and when, you’re ready. This alone is a good answer to the question: ‘why pay for online dating’.

3. Psychology, relationships and coaching

Finding your perfect partner takes is down to more than an age and postcode search; it’s about common interests, shared values and compatibility. Both match.com and its sister site matchaffinity.com offer you the chance to use your profile to express exactly what you’re looking for and connect with people who like the things you do. On match.com you can add your favourite books, films and bands to your profile to help spark conversations with people who share your passions. The relationship site matchaffinity.com uses our unique affinity questionnaire – designed by a team of psychologists – to assess your levels of compatibility with other members. We also offer a wealth of dating and relationship advice on both sites as well as a telephone coaching service where you can have open and friendly one-to-one chats with one of our expert team members.

4. Dedicated customer care

At match we also have a dedicated customer care team on hand to answer any queries you may have about how to use the features of the site, uploading photos, how to get in contact with your matches, or about your subscription. Whatever your question, we’re here to offer some friendly support. For details of the most commonly asked questions or to contact us, click here.

5. Attend exclusive singles events

As a member of match.com, you’ll have the chance to attend Match nights – our new and exclusive singles events. Bringing together lots of match.com members from your local area, match.com nights provide you with the perfect opportunity to mingle with other members in the familiar surrounds of your local pub or bar.

At Match we offer a great environment that gives you control over your online dating experience, allowing you to progress at your own pace in order to establish a great relationship. Each year, thousands of people find love right here on our sites, and you can too.