Using A Dating Site7 minutes

Why pay for online dating?

Laura, 10 November 2022
Why pay for online dating?

With the choice of free dating sites available online, it’s natural to ask yourself: ‘why pay for online dating?’

The answer is simple – investment. By choosing a paid-for dating or relationship service, you’re acknowledging that you are ready to invest in your future and meet like-minded people who want the same things you do. Of all the things worth investing in, finding the ideal partner is high on the list for most people, and parting with a small amount of money can make all the difference to your online dating experience.

If you’re serious about finding a partner, and want a high-quality service, joining a paid-for site like or is a no-brainer. Members that have paid a fee to join an online dating community are more committed to their search and more proactive in their approach than members of free dating sites who often have a more casual attitude. After all – do you really want to date someone who doesn’t feel that buying a monthly subscription (which is only the cost of a dinner out), is really worth it?

How much is a Match subscription?

Signing up for Match is free, and most people can find it better to get a feel for a dating app before fully committing. Without any fees being paid whatsoever, you can start online dating using our app and site, to see whether you like Match (or our users) and if you think it’s the best online dating app and site for you.

If you decide you like Match so much you want to subscribe, you’ll get a whole load of benefits (more on that later) and sometimes spending a little money can save you a whole load of time. Unlocking new features and having a real look around isn’t all that you have lying in store, if you start a paid membership to Match, you will be able to see the profiles of singles near you, look for potential matches with advanced filters and use every aspect of our app and website.

As for the realistic cost of Match (if you decided you do like us after all), joining Match as a paid member starts at as little as £9.99 per month and our membership types are available in three, six and 12-month options. It’s easier than ever to get dating, but that can make it harder to meet a person who you really like – and who really likes you back. With a subscription to Match, you can have a look at all the features we have to offer and filter out any attributes you feel don’t fit your wants, needs, and desires.

What are the upsides of paying for a dating site?

Sites like and are a great way to get started as you can set up a profile. By following a few simple steps, and get to know the basic on-site services before you decide which subscription package is right for you.

But these aren’t the only reasons why paying for an online dating site will put you a cut above people using free sites. Here are some more good reasons why you should pay for online dating…

1. Investment = innovation

Free dating sites do not have the resources to invest heavily in the latest tools and innovations. If you choose to pay for an online dating site, on the other hand, you will benefit from cutting edge services which can help you stand out from the crowd. Smart design, clever navigation and great search tools enhance the user experience, see more profiles and make getting to know your potential dates both efficient and enjoyable.

2. Safety and security

By paying for your or membership, you will have the assurance that the content on the sites is checked for quality purposes. As a subscriber, you will also have your own dedicated email inbox. This means our users can chat safely and privately, only giving out personal information if, and when, you’re ready. Dating apps aren’t the scary lands of catfish and false profiles they once were, but subscribing to Match means that you can share everything except your credit card details with someone who loves the same things you do.

3. Psychology, relationships, and coaching

Finding your perfect partner is down to more than an age and postcode search; it’s about common interests, shared values and compatibility. Both our apps for and its sister site offer you the chance to use your profile to express exactly what you’re looking for and connect with people who like the things you do. On you can add your favourite books, films, and bands to your profile to help spark conversations with people who share your passions. The relationship site uses our unique affinity questionnaire – designed by a team of psychologists – to assess your levels of compatibility with other members and direct you towards their profiles. We also offer a wealth of dating and relationship advice on both sites – for free, as well as our paid features – and a telephone coaching service where you can have open and friendly one-to-one chats with one of our expert team members.

4. Dedicated customer care

At Match we also have a dedicated customer care team on hand to answer any queries you may have about how to use the features of the site, uploading photos, how to get in contact with your matches, or about your subscription. It’s natural to have concerns about dates (especially first ones), meeting new people or even just wondering how much time exactly you have to send on this whole dating app and website thing altogether; whatever your question, we’re here to offer some friendly support. For details of the most commonly asked questions or to contact us, click here.

5. Attend exclusive singles events

As a member of, you’ll have the chance to attend Match nights – our new and exclusive singles events. Bringing together lots of members from your local area, nights provide you with the perfect opportunity to mingle with other members in the familiar surrounds of your local pub or bar. Whether you’re looking to meet some people to go on dates with, or just searching for some friends in a new city, our Match nights are great (and safe) space to get to know other members of Match and see what’s out there – particularly if you’re not much of message-r.

Is there anything that paying for Match won’t give me?

We can’t promise you the stars, even if we want you to reach for them! Subscribing to Match won’t give you more matches automatically, and although we can give you plenty of help and advice with setting up your profile, we can’t do it for you.

For us, our free dating site and app is great, but using paid dating services can mean that you are available to more people, you can be seen by people who really suit you and that you have access to every feature on the Match site, but we can’t find you every date. Just like when you’re in person, you have to find someone who you truly can be yourself with, someone who is looking for something similar to what you are and someone who loves the same things you do! Of course, paying for Match can make it easier, but we can’t make any promises that the perfect partner will pop up post-haste.

When and where do we start?

At Match we offer a great environment that gives you control over your online dating experience, allowing you to progress at your own pace in order to establish a great relationship. Each year, thousands of people find love right here on our sites, and you can too.

Remember: The most important part of dating is to have fun and enjoy the journey! Treat everyone you meet or chat to on Match with respect, and don’t put too much pressure on yourself to find love straight away. The path towards finding some who is truly great for you starts with finding yourself truly great, too. Sign up to Match for free today to start something new, and subscribe to get access to our full features and services.

1.6M people have already met their partner on Match.* Could you be next? Start now your own story!